It is a good opportunity for the LGBT to prove themselves today. More and more companies are having a friendly approach to people of different sexual orientations. And let’s admit the fact that the LGBT community is united. They can easily boycott a company that is showing aggression or ill-feelings towards them.
If you own a business, it matters that you are going to make sure that the company that you have is fair to them. First, you have to make sure that you have clear guidelines about accepting people from different communities. What matters is that they can perform their job. Also, you have to understand that though employees will have a different political point of view, it matters that the workplace is a non-biased area where everyone is respected. This can help your company grow especially when the market sees your efforts.
As a rule of thumb, try not to meddle in politics. A lot of businesses today try to be politically correct for a reason. This is a good practice these days considering that you don’t want to alienate a portion of your market. What you want is to make sure that everyone buys from your business.